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| AUTODESK AND EFILM ENTER PROFESSIONAL SERVICES ENGAGEMENT |
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| 2007-04-17 |
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SAN RAFAEL, Calif., April 12, 2007 - EFILM, the world's leading digital
intermediate (DI) facility serving the film and television markets, has
entered into a professional services engagement with Autodesk, Inc.
(NASDAQ: ADSK). Autodesk and EFILM are developing customized
next-generation DI solutions for EFILM's facilities around the world.
EFILM's color timing rooms are based on the EWORKS color grading system,
consisting of a proprietary configuration of Autodesk Lustre and
Autodesk Incinerator technology.
"Autodesk Incinerator is a world-class product that provides a whole new
level of color grading functions and real-time performance for the
industry," said Bob Eicholz, EFILM's vice president of technology and
corporate development. "We have combined the power of Incinerator with
customized Autodesk Lustre technology, along with EFILM's own integrated
proprietary software, to create the best digital intermediate system in
the industry. Autodesk's engineering team has done an outstanding job
customizing Lustre technology for us, and we look forward to our ongoing
partnership."
With direct access to Autodesk's technology, expertise, and engineering
resources, EFILM will be able to respond more quickly to the rapidly
evolving requirements of filmmakers worldwide. This will enable the
facility to offer specialized, premium services to customers around the
globe.
"EFILM is an industry-leading digital laboratory facility that strives
to remain at the forefront of DI technologies. We are extremely proud
that EFILM has selected Autodesk as a strategic partner," said Stig
Gruman, Autodesk's Media & Entertainment vice president, advanced
systems. "This engagement clearly demonstrates Autodesk's global
leadership in feature film color grading technology."
EFILM's expertise in the DI process has allowed it to complete an
unprecedented number of top-quality projects. To date, EFILM and its
affiliated studios have completed over 150 feature film digital
intermediates using Lustre technology, including the American Society of
Cinematographers' award-winning film Children of Men, as well as
Apocalypto, Little Children and The Painted Veil. The DI process
involves digitizing a film and manipulating the color, light and shadows
to create specific looks and moods that enhance the film's story.
About Autodesk Lustre and Autodesk Incinerator
The Autodesk Lustre system is a high-performance GPU-accelerated color
grading solution for interactive grading and look creation. The system
is designed for colorists working on short- and long-form projects.
Offering an intuitive non-linear environment, unparalleled creative
tools and real-time performance, Lustre enables colorists to quickly
deliver the highest-quality imagery.
Autodesk Incinerator boosts the Lustre system's interactivity and
processing power by using the latest multi-core CPU technology,
Infiniband networking technology and GPU acceleration. The Lustre
Incinerator configuration is ideal for real-time color grading of
high-resolution commercials and feature films.
About EFILM
EFILM operates the most advanced digital laboratory in the world serving
the motion picture and television industry. Its clients are major film
studios, independent filmmakers, advertisers, animators and visual
effects companies. EFILM has pioneered numerous breakthroughs in digital
imaging for motion pictures and continues to develop new tools for
filmmakers. EFILM's team has successfully delivered more quality product
than any company in the world.
EFILM is owned by Deluxe Laboratories, an industry leader that adds
tremendous value and expertise to EFILM's services. Deluxe is owned by
MacAndrews & Forbes Holdings Inc., a private diversified holding company
with other entertainment interests including Panavision and CIS
Hollywood.
About Autodesk
Autodesk, Inc. is the world leader in 2D and 3D design software for the
manufacturing, building and construction, and media and entertainment
markets. Since its introduction of AutoCAD software in 1982, Autodesk
has developed the broadest portfolio of state-of-the-art digital
prototyping solutions to help customers experience their ideas before
they are real. Fortune 1000 companies rely on Autodesk for the tools to
visualize, simulate and analyze real-world performance early in the
design process to save time and money, enhance quality and foster
innovation. For additional information about Autodesk, visit
www.autodesk.com.
Autodesk, AutoCAD, Incinerator and Lustre are registered trademarks or
trademarks of Autodesk, Inc./Autodesk Canada Co., in the USA and/or
other countries. EWORKS is a trademark of EFILM, LLC. All other brand
names, product names or trademarks belong to their respective holders.
Autodesk reserves the right to alter product offerings and
specifications at any time without notice, and is not responsible for
typographical or graphical errors that may appear in this document.
C 2007 Autodesk, Inc. All rights reserved.
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